In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian walks through one of the most common — and costly — blind spots in dental marketing: a website that looks fine on the surface but is quietly turning away new patients every single day. While most practice owners focus their marketing energy on […]
In this episode of The Dental Marketing Mix, DentalScapes co-founder Dan Brian tackles one of the most overlooked growth levers in dental practice marketing: your conversion rate. While most dental marketing conversations revolve around traffic, rankings, and ad spend, Dan makes the case that none of it matters if your leads aren’t turning into booked appointments — and he breaks down exactly what you can do about it, both online and at the front desk.
Over the past week, major tech publications reported that Google is increasing the visibility of links inside AI Overviews and AI Mode. After criticism that AI summaries were reducing website traffic, Google is now making it easier for users to click through to original sources.
If you’ve listened to this episode of The Dental Marketing Mix, you know we did something a little different. Instead of talking about the latest Google update or ad strategy tweak, we pulled back the curtain on our internal process at DentalScapes — specifically, the very first step we take with any potential client.
Local Services Ads (LSAs) have quickly become one of the most powerful — and misunderstood — advertising tools available to dental practices today. In this episode of The Dental Marketing Mix, DentalScapes co-founders Dan Brian and Brian Craig break down exactly what LSAs are, why they’ve become so effective for dentists, and what practices must do behind the scenes to make them consistently profitable.
In this week’s Monday Marketing Rundown from DentalScapes, we focus on one of the most important shifts happening in search right now: Google’s rollout of a more conversational AI Mode inside Search. Instead of clicking through multiple search results, users can now ask follow-up questions directly within AI-generated answers — changing how people discover local businesses, including dental practices.
In this episode, Dan digs into what has actually been announced, tested, and publicly confirmed by Google and OpenAI about advertisements in AI search. The central question explored was simple but critical for dental practices to understand: what happens to dental marketing when ads don’t just sit next to search results, but start appearing inside the answers themselves?
For dental, pediatric dental, and orthodontic practices, Google’s January 2026 Core Algorithm Update matters more than most. Healthcare searches are being held to a higher bar for trust, accuracy, and authority, meaning thin or templated website content may lose visibility while practices with strong, patient-focused, expertise-driven content stand to gain. In this week’s Monday Marketing Rundown, Dan breaks down what changed, why it matters for dental practices, and what you can do to stay visible in an AI-first search world.
As 2026 gets underway, online advertising decisions are becoming more consequential for dental practices. On a recent episode of The Dental Marketing Mix, Dan Brian sits down with fellow DentalScapes co-founder Brian Craig to answer one of the most common questions they hear from dentists: where should I put my advertising dollars first?
This week’s Monday Marketing Rundown focuses on one of the biggest shifts coming to online advertising: Google’s move to place ads directly inside AI-powered search answers. While these AI ad placements aren’t yet showing consistently for dental practices, Google is already testing them across other industries — and dental is exactly the type of high-intent, local service category that will be next.