Google Local Services Ads appear above everything else — above PPC ads, above the Maps Pack, above organic results. And unlike traditional ads, you only pay when a patient actually calls or messages your practice. DentalScapes sets up, verifies, and manages your LSA campaign to maximize qualified leads at the lowest possible cost.
WHY LSAs ARE A GAME-CHANGER
Local Services Ads are Google's highest-placement ad format for local service businesses — including dental practices. They appear at the very top of search results with your practice name, star rating, phone number, and the coveted "Google Screened" badge.
The key difference: you only pay when a patient contacts you directly through the ad — not for every click to your website. This pay-per-lead model makes LSAs one of the most cost-efficient paid channels for dental practices, especially when combined with a strong review profile.
Set Up My LSA Campaignposition on Google — LSAs appear above all other ads and organic results
model means you only pay when a patient calls or messages your practice
higher trust signals from the Google Screened badge vs. standard ads
dispute credits for invalid leads — we set up the system and process for your team
LSAs are the only ad format that appears above everything else. If you're not running them, your competitors are capturing those patients right now.
Get My LSA Campaign StartedOUR PROCESS
We handle every step of the LSA process — from Google verification to ongoing lead management — so you can focus on treating patients.
We manage the entire Google Screened verification process — background checks, license verification, insurance documentation — so your listing earns the trust badge that patients look for.
Your LSA profile is optimized with the right service categories, service areas, business hours, and photos to maximize your listing's visibility and appeal to prospective patients.
LSA visibility is heavily influenced by review quantity and recency. We implement a systematic review generation strategy to build your Google rating and keep new reviews flowing in.
We set up a structured system for monitoring lead quality and managing disputes — so your team has a clear process for ensuring you only pay for genuinely qualified patient leads.
Monthly reporting on lead volume, cost-per-lead, and new patient attribution — plus ongoing budget adjustments to maximize your return as your market and competition evolve.
WHAT'S INCLUDED
LSAs combined with SEO and PPC give your practice multiple positions on the same search results page — dramatically increasing the probability that a searching patient chooses you over a competitor.
See If We're a Fit for Your PracticeClient Stories
"The turnaround and the rate at which things get done — it feels lightning fast … No regrets."
— Dr. Tapas P.
General Dentist
FAQ
Book a free 30-minute strategy call. We'll review your current Google presence, walk you through the LSA setup process, and show you what a fully optimized LSA campaign looks like for your market.