
“New Year, New Math” — How to Budget for Dental Marketing in 2027
If your marketing budget is whatever is left over at the end of the month, you don't have a budget. Dan Brian shows how …
Dental-only growth programs for practices ready to grow production. A dedicated account manager, a live dashboard that shows what every new patient costs, and no long-term contract.
By The Numbers
New patients and what each one costs. Those are the numbers we report, and the ones we're accountable for.
Switching Agencies?
Slow replies, vague reports, and no idea what you're getting for the money. Many of our clients came to us from another agency. We make switching easy, and we stay accountable to one number: new patients.
"So thankful for their expertise and consistent communication. We transitioned from a marketing company we had used for years to DentalScapes and they made it very easy."
Billie J. · Dental Practice
Who We Work With
We're not for everyone, and that's on purpose. We do our best work with owners who want a real partner, not a vendor.
You have a strong reputation and room in the schedule, and you want more of the right patients for crowns, implants, and cosmetic work.
You want a steady flow of new families, with campaigns and messaging built for parents.
You're adding locations or filling new ones, and you need one plan and one dashboard across every office.
You're opening your doors and you're clear-eyed about what it takes to build a patient base from zero.
We're a great fit if
What We Do
We build your program around three jobs: filling your schedule now, making you easy to find for years, and making you the obvious choice.
Paid channels that put your practice in front of patients ready to book this week.
New patient calls from people searching for the treatments you want more of, managed to a cost per new patient you can see.
Learn more →Pay per lead, at the very top of Google, with the Google Screened badge. Included in our programs where your specialty is eligible.
Learn more →Reach the families and adults in your area before they start searching, with campaigns built to book appointments.
Learn more →Show up inside ChatGPT conversations. We're one of the first dental agencies running this new channel.
Learn more →Own the Map Pack, organic search, and AI answers so new patients keep coming without paying per click.
Rank for the searches that bring your highest-value patients, and keep compounding month after month.
Learn more →Win the Google Map Pack in your neighborhood, where most new patients choose a dentist.
Learn more →Get recommended when patients ask ChatGPT, Gemini, Claude, Perplexity, and Google AI for the best dentist near them.
Learn more →Turn the patients who find you into patients who book with you.
A fast, modern site built to turn visitors into booked appointments. Yours from day one.
Learn more →More 5-star reviews, consistently, so you're the obvious choice when patients compare practices.
Learn more →On-brand content that shows off your team and builds trust before a patient ever calls.
Learn more →Not sure which services are right for your practice?
Schedule a Free Strategy CallClient Stories
Hear directly from the dentists and practice owners who've grown their practices with DentalScapes.
Dr. Tapas P.
General Dentistry
"The turnaround and the rate at which things get done — it feels lightning fast … No regrets."
Dave S., CEO
Group Practice
"DentalScapes has been a game changer for our group practice. Their expertise in SEO and online marketing has significantly increased our patient consultations and overall revenue, while reducing our patient acquisition costs by over 50%."
Dr. Rebecca V.
General Dentistry
"It's been a fantastic fit … they've been amazing. We've seen an onslaught of new patients."
Dr. Richard B.
Pediatric Dentistry
"The team at DentalScapes has been awesome. Their expertise allows us to focus on providing quality dental care while being confident that our marketing is in good hands."
Dr. Brooke F.
General Dentistry
"After signing on with DentalScapes, my practice took on a whole new dimension. DentalScapes truly empowered my practice."
Billie J.
Dental Practice
"DentalScapes has been so easy to work with, so thankful for their expertise and consistent communication. We transitioned from a marketing company we had used for years to DentalScapes and they made it very easy. Great team of people …"
Hosted by DentalScapes co-founders Dan Brian and Brian Craig, The Dental Marketing Mix delivers weekly insights on SEO, GEO, AI search, and digital strategy — specifically for dental practice owners. No fluff, no filler.
Browse All EpisodesLatest Episodes
S2 EP. 27
“New Year, New Math” — How to Budget for Dental Marketing in 2027
Oct 15, 2026 · 11 min
S2 EP. 26
“Schema Shmeema” — What ACTUALLY Drives AI Visibility for Dental Practices
Sep 9, 2026 · 9 min
S2 EP. 25
“Second Location, Second Startup” — What Nobody Tells You About Marketing a New Dental Practice Site
Aug 26, 2026 · 13 min
From The Blog
Practical strategies written for practice owners, not marketers.

If your marketing budget is whatever is left over at the end of the month, you don't have a budget. Dan Brian shows how …

Most dental websites lose patients on the first screen. Dan Brian walks through a typical dental site top to bottom and …

A rigorous Ahrefs study found adding schema markup did not increase AI citations on Google AI Overviews, AI Mode, or Cha…
FAQ
Have a question that's not answered here? Schedule a free strategy call and we'll walk you through everything.
Schedule a Free CallWe work exclusively with dental practices: established general, cosmetic, and pediatric practices, orthodontists, and multi-location groups that are ready to invest in growth. We also partner with startup practices that are serious about building from day one. Our best partnerships are with owners who see marketing as an investment, want to grow production, and want a hands-on team they can trust.
Get Started
Schedule a free, no-obligation strategy call with our team. We'll review your current digital presence, identify your biggest growth opportunities, and show you exactly how DentalScapes can help — with no pressure and no generic pitch decks.