It’s finally happened. After years of anticipation, Google has finally opened its popular Local Service Ads (LSA) ad product to dentists. This is, to be frank, a big freaking deal. Long available to other local service providers like attorneys, plumbers, and electricians, Google LSAs are a transformational “pay-per-lead” ad format that can quickly and affordably drive new patient appointments for dental practices.
Read MoreDental practices are like any other business — they need a solid marketing strategy to compete. But do dentists need to hire a dental marketing company to be successful? The fact is, for most small to mid-size dental practices, marketing is too time-intensive to manage in-house.
Read MoreDentists spend a lot of money on staffing, equipment, materials, office space, and more. But what about marketing? The amount of money spent by dental practices on marketing ranges greatly based on practice type, age, location, competition, and specific objectives. Nevertheless, most established dental practices should expect to spend 4-7 percent of gross revenue on marketing.
Read MoreIn this blog post, we’ll review the principles of effective dentist website design, why you should consider hiring a web design agency, what you can expect to pay for a high-quality website, and the most important design elements and features that every 21st-century dental practice website should include.
Read MoreYou need to approach the process of finding a dentist marketing company carefully. But how? In this blog post, we’ll outline a simple but effective approach to selecting a dental marketing agency for your practice.
Read MoreIf you’re interested in growing your dental practice, you may be looking for a dental marketing agency to help. From SEO to PPC, social media to email marketing, and everything in between, a dentist marketing agency can help take your practice to new heights. But just like prophy paste, dental marketing companies come in all types of flavors. In this blog post, we’ll share six things to look for in a dental marketing agency.
Read MoreMany dental practices are using pay-per-click (PPC) and other online advertising to reach new patients. But not many are leveraging retargeting to re-engage potential patients and referral partners — despite nearly limitless opportunity and significant ROI. In this blog post, we’ll share why retargeting should be part of any dental practice’s online marketing mix, and 3 easy ways to use retargeting to grow new patient volume and increase referrals for your dentist office.
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