If you’ve listened to this episode of The Dental Marketing Mix, you know we did something a little different. Instead of talking about the latest Google update or ad strategy tweak, we pulled back the curtain on our internal process at DentalScapes — specifically, the very first step we take with any potential client.
Local Services Ads (LSAs) have quickly become one of the most powerful — and misunderstood — advertising tools available to dental practices today. In this episode of The Dental Marketing Mix, DentalScapes co-founders Dan Brian and Brian Craig break down exactly what LSAs are, why they’ve become so effective for dentists, and what practices must do behind the scenes to make them consistently profitable.
In this week’s Monday Marketing Rundown from DentalScapes, we focus on one of the most important shifts happening in search right now: Google’s rollout of a more conversational AI Mode inside Search. Instead of clicking through multiple search results, users can now ask follow-up questions directly within AI-generated answers — changing how people discover local businesses, including dental practices.
In this episode, Dan digs into what has actually been announced, tested, and publicly confirmed by Google and OpenAI about advertisements in AI search. The central question explored was simple but critical for dental practices to understand: what happens to dental marketing when ads don’t just sit next to search results, but start appearing inside the answers themselves?
For dental, pediatric dental, and orthodontic practices, Google’s January 2026 Core Algorithm Update matters more than most. Healthcare searches are being held to a higher bar for trust, accuracy, and authority, meaning thin or templated website content may lose visibility while practices with strong, patient-focused, expertise-driven content stand to gain. In this week’s Monday Marketing Rundown, Dan breaks down what changed, why it matters for dental practices, and what you can do to stay visible in an AI-first search world.
As 2026 gets underway, online advertising decisions are becoming more consequential for dental practices. On a recent episode of The Dental Marketing Mix, Dan Brian sits down with fellow DentalScapes co-founder Brian Craig to answer one of the most common questions they hear from dentists: where should I put my advertising dollars first?
This week’s Monday Marketing Rundown focuses on one of the biggest shifts coming to online advertising: Google’s move to place ads directly inside AI-powered search answers. While these AI ad placements aren’t yet showing consistently for dental practices, Google is already testing them across other industries — and dental is exactly the type of high-intent, local service category that will be next.
Online reviews are no longer just a “nice-to-have” for dental practices. In 2026, they are a core driver of visibility, trust, and growth. On this episode of The Dental Marketing Mix, host Dan Brian is joined by Skylar Massengill, Content Manager at DentalScapes, to break down why Google reviews matter more than ever—and how dental […]
In this week’s quick video update, we break down how AI-driven search is already changing the way patients find dentists, why ads are headed straight into tools like Google AI Overviews and Gemini sooner than most people expect, and what that means for practices trying to stay visible in 2026. We’ll also cover why local SEO and Google Business Profiles (GBPs) now play a bigger role than ever in AI discovery — and how simple, authentic video is becoming a real driver of new patient attention.
Dental marketing is heading into 2026 with the ground moving fast under practice owners’ feet. In this episode of The Dental Marketing Mix, host Dan Brian lays out three clear predictions that will reshape how practices show up online, how they advertise, and how they turn interest into booked appointments. This isn’t a “try this […]