5 Make-or-Break Strategies for DSO Marketing

March 26, 2023

Marketing for a dental support organization (DSO) can be vastly different than marketing for an individual dental practice. Responsible for marketing multiple dental practices, often in different markets, in-house DSO marketers and DSO marketing companies must navigate an increasingly complex landscape to drive brand awareness, generate new patient appointments, and keep current patients engaged. In […]

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Google Local Service Ads for Dentists - Everything You Need to Know

Local Service Ads (LSAs) for Dentists: Everything You Need to Know

February 27, 2023

It’s finally happened. After years of anticipation, Google has finally opened its popular Local Service Ads (LSA) ad product to dentists. This is, to be frank, a big freaking deal. Long available to other local service providers like attorneys, plumbers, and electricians, Google LSAs are a transformational “pay-per-lead” ad format that can quickly and affordably drive new patient appointments for dental practices.

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Do Dentists Need to Be on TikTok?

February 17, 2023

TikTok is without question the “it” social media platform. The network has more than 1.5 BILLION users, roughly one billion of whom are active on a monthly basis. TikTok reached one billion users faster than any other social media platform, and is especially popular among younger users. Without a doubt, TikTok is simply too big to ignore — and dentists need to consider adding the platform to their social media marketing mix.

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Do Dentists Need a Marketing Company?

February 9, 2023

Dental practices are like any other business — they need a solid marketing strategy to compete. But do dentists need to hire a dental marketing company to be successful? The fact is, for most small to mid-size dental practices, marketing is too time-intensive to manage in-house.

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Most established dental practices should expect to spend 4-7 percent of gross revenue on marketing.

How Much Should a Dentist Spend on Marketing?

February 7, 2023

Dentists spend a lot of money on staffing, equipment, materials, office space, and more. But what about marketing? The amount of money spent by dental practices on marketing ranges greatly based on practice type, age, location, competition, and specific objectives. Nevertheless, most established dental practices should expect to spend 4-7 percent of gross revenue on marketing.

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Everything You Need to Know About Dental Website Design

January 14, 2023

In this blog post, we’ll review the principles of effective dentist website design, why you should consider hiring a web design agency, what you can expect to pay for a high-quality website, and the most important design elements and features that every 21st-century dental practice website should include.

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3 Ways Dentists Can Re-engage Current Patients

January 12, 2023

In dental marketing, there’s a lot of focus on acquiring new patients — and rightly so. But the strength of any dental practice rests in large part on its existing patients, and it’s critical that dentists and practice administrators keep them engaged. In this blog post, we’ll detail three proven ways that dental practices can reengage existing patients:

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How to Select a Dental Marketing Agency

November 30, 2022

You need to approach the process of finding a dentist marketing company carefully. But how? In this blog post, we’ll outline a simple but effective approach to selecting a dental marketing agency for your practice.

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6 Things to Look for in a Dental Marketing Agency

November 22, 2022

If you’re interested in growing your dental practice, you may be looking for a dental marketing agency to help. From SEO to PPC, social media to email marketing, and everything in between, a dentist marketing agency can help take your practice to new heights. But just like prophy paste, dental marketing companies come in all types of flavors. In this blog post, we’ll share six things to look for in a dental marketing agency.

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3 Ways to Use Retargeting for Your Dental Practice

3 Ways to Use Retargeting for Your Dental Practice

November 17, 2022

Many dental practices are using pay-per-click (PPC) and other online advertising to reach new patients. But not many are leveraging retargeting to re-engage potential patients and referral partners — despite nearly limitless opportunity and significant ROI. In this blog post, we’ll share why retargeting should be part of any dental practice’s online marketing mix, and 3 easy ways to use retargeting to grow new patient volume and increase referrals for your dentist office.

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