If you’re investing in marketing like local SEO, Google ads, social media advertising, and more, but still seeing low patient bookings, the problem might not be your marketing itself — it might be your conversion rate.
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Google Ads can be one of the most powerful tools in your marketing arsenal — if done right. For DSOs, managing paid search campaigns across multiple locations can be a huge opportunity… or a costly mess. Especially for early-stage DSOs not yet widely known in the community, Google Ads can be make-or-break.
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Artificial intelligence (AI) is changing everything—including the way dental practices market themselves. From automated ad campaigns to AI-generated blog posts, AI-powered chatbots to engaging “explainer” videos & more, there’s no denying that AI can save time, streamline content development, and offer powerful insights. But while AI is smart, it’s not perfect—especially when it comes to understanding people, relationships, and the nuances of dental care.
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Dental marketing is changing fast, and DSOs are right in the middle of it — facing new challenges but also TONS of opportunity. With more competition, higher patient expectations, and everything going digital, getting new patients takes more than just a website or a few Facebook ads. In 2025, it’s all about being precise, personal, and performance-driven.
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In recent years, thousands of small businesses — including dental practices — have received demand letters or been named in lawsuits alleging their websites are not accessible to people with disabilities. This approach has become known in small business circles as an ADA “shakedown” — exploiting legal gray areas for financial gain without a sincere intent to improve accessibility.
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As your dental support organization (DSO) continues to grow and scale across multiple locations, one thing remains clear: your SEO strategy can either make or break your digital marketing success. With more competition than ever in the dental space — and with patients turning to Google first when looking for care — solid search engine optimization (SEO) is no longer optional for DSOs. It’s essential.
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In this episode of “The Dental Domination Podcast,” host Dan Brian speaks with Dr. Mayer Levitt about the significance of bonus plans for dental teams. Dr. Levitt shares his journey from clinical practice to consulting, emphasizing the importance of a motivated team in achieving practice success. He discusses common pitfalls in existing bonus structures and […]
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Dan Brian and Monica Capelli discuss the critical role of mindset in dental practices, particularly in relation to billing and collections. Monica shares her extensive experience in the dental industry and emphasizes the importance of leadership, financial awareness, and creating positive patient experiences.
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When you’re running a dental practice, every dollar counts. And when it comes to marketing, it’s easy to feel overwhelmed by the idea of big budgets, ad spend, and costly campaigns. But here’s the truth: effective dental marketing doesn’t have to be expensive. In fact, some of the most impactful strategies are also the most affordable.
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In this episode of the “The Dental Domination Podcast,” Dan Brian and Doug Gray, CEO of Dental Business Solutions, discuss the critical issue of staffing and retention in dental practices. They explore the foundational elements of effective communication, organizational design, and the importance of recognition in retaining employees in the modern dental practice.
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