About DentalScapes
All Dental.
All Digital.
All the Time.
AI search is rewriting how patients find their dentist. DentalScapes was built by two digital marketing veterans to help practices win in that new landscape, with a dental-only team, real-time data, and no long-term contracts.
Dan Brian & Brian Craig
Co-Founders, est. 2023 in Raleigh, NC
“We didn’t want to be the biggest agency. We wanted to be the best dental agency.”
Our Story
Built by Marketers Who Chose Dentistry on Purpose
DentalScapes was founded in 2023 by Dan Brian and Brian Craig, two digital marketing veterans who had spent years watching dental practices get burned by generalist agencies.
The problem wasn't a lack of marketing talent. It was a lack of dental marketing talent. Agencies were applying generic playbooks to a specialty that demands specialty thinking: patient trust cycles, local market dynamics, insurance complexity, and attracting high-value cases like implants, Invisalign, and cosmetic dentistry.
So Dan and Brian built the agency they wished existed: one that goes deep on dental instead of wide across every industry, treats clients like partners, and shows its work with real data. They were also early adopters of AI, long before "AI marketing" became a buzzword, so our clients benefit from strategies most agencies are still figuring out.
The AI Advantage
Generative Engine Optimization (GEO)
Your practice cited by ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews
AI-Assisted Content
Clinically accurate, search-optimized content at scale
Predictive Campaign Analytics
Budget goes where it performs, before spend is wasted
Intent-Based Keyword Modeling
Research that targets the patient searches worth the most
AI Search Monitoring
Ongoing tracking of how your practice shows up in AI answers
Why DentalScapes
Six Reasons Practices Choose DentalScapes
And keep choosing us, year after year.
Dental-Only Focus
We don't serve restaurants, law firms, or e-commerce brands. Every campaign we've optimized and every algorithm change we've navigated has been in dentistry, so your marketing is built on dental insight, not a generic playbook.
AI-First Since Day One
We didn't pivot to AI when it became trendy. We built DentalScapes around it, and that head start shows up as faster execution, smarter budget decisions, and content that earns citations in AI search.
Found on Google. Recommended by AI.
Patients no longer just Google their dentist. They ask ChatGPT, Gemini, Claude, and Perplexity. We build your practice to win in both places: strong local SEO for Google Maps and organic search, plus GEO so AI recommends you.
How GEO worksA Practicing Dentist on Our Team
Dr. Zachary Brian, DMD, reviews our content and strategy for clinical accuracy. Your patients read marketing that sounds like it came from a dentist, because a dentist checked it.
Partners, Not Vendors
We don't disappear after onboarding. You get a dedicated team that knows your practice, your market, and your goals. Our 98% client retention rate is the result of relationships built on accountability.
No Long-Term Lock-In
Month-to-month after setup, and your website belongs to your practice from day one. We keep clients by earning their business every month, not by holding them to a contract.
See pricingYour Results Dashboard
On-demand access, no waiting for a monthly PDF.
How We Work
Data-Driven (Digital) Treatment Planning
Our approach to marketing is just like your approach to dentistry: evidence-based. Nothing is "set it and forget it." We use data to continually evaluate and fine-tune campaigns to drive more leads, book more appointments, and grow practice profitability.
And we show our work. Every client has on-demand access to a results dashboard, so you see what we see. We treat our clients the way you treat your patients: no surprises.
When something isn't working, we say so and fix it. When something is working, we double down.
Leadership Team
The People Behind the Practice Growth
Dan Brian
Co-Founder & Director of Client Services
Also a proud member of the "two first names" club, Dan leads client services and has been deploying AI tools in dental marketing since before they went mainstream, from AI-assisted content to GEO. He also hosts The Dental Marketing Mix podcast and wrote The Dental Domination Program book.
Brian Craig
Co-Founder & Director of Business Development
Brian oversees new partnerships and agency growth at DentalScapes. He has spent more than 20 years building high-performing digital teams and was integrating AI into marketing workflows well before it was mainstream. His focus: making sure every practice gets more from every dollar it invests.
Zachary Brian, DMD, MHA, FICD
Senior Advisor
Dr. Zachary Brian is a practicing dentist with extensive experience leading dental teams and administering oral health programs. He consults on content and service offerings so that everything we publish is clinically accurate and delivers maximum impact.
Client Stories
Practices That Chose DentalScapes
Real results from real dental practices across the country.
“The turnaround and the rate at which things get done, it feels lightning fast … No regrets.”
Dr. Tapas P.
General Dentist
How We Operate
Our Core Values
Not posters on a wall. The principles behind every client relationship and campaign decision.
Do the Right Thing
Treat people how you want to be treated. Full stop.
Personal Connections
We build real relationships and genuinely cheer for your success. You're not a ticket number.
Curiosity
Digital marketing changes daily. We're always looking for ways to improve, for you and for us.
Accountability
Even when it's not our fault, it's still our problem. We own outcomes, not just effort.
Transparency
We share information and never keep you in the dark.
Common Questions
Questions We Hear from Practice Owners
Ready to Work Together?
Let's Build Something Great
for Your Practice.
A free 30-minute strategy call with a dental marketing expert. No pressure, no pitch deck: an honest look at your visibility across Google and AI search, your biggest growth opportunities, and whether DentalScapes is the right fit.