About DentalScapes
All Dental.
All Digital.
All the Time.
Dental marketing isn't so different from dentistry itself: success means bringing together the right people, processes, and tools. DentalScapes was built by two digital marketing veterans who saw the future of AI-powered dental marketing — and built the agency to deliver it.
“We didn’t want to be the biggest agency. We wanted to be the best dental agency.”
— Dan Brian & Brian Craig, Co-Founders
Our Origin
Built by Marketers Who Chose Dentistry on Purpose
DentalScapes was founded in 2023 by Dan Brian and Brian Craig — two digital marketing veterans who had spent years watching dental practices get burned by generalist agencies that didn't understand the unique dynamics of the dental industry.
The problem wasn't a lack of marketing talent. It was a lack of dental marketing talent. Agencies were applying generic playbooks to a specialty that demands specialty thinking: HIPAA considerations, patient trust cycles, local market dynamics, insurance complexity, and the nuances of attracting high-value cases like implants, Invisalign, and cosmetic procedures.
So Dan and Brian built the agency they wished existed. One that would go deep on dental — not wide across every industry. One that would treat clients like partners, not accounts. One that would show its work through real-time data, not monthly PDFs full of vanity metrics.
What also sets DentalScapes apart is a genuine commitment to staying ahead of the curve. Dan and Brian were early adopters of AI tools — long before "AI marketing" became a buzzword — and today that early investment means clients benefit from AI-powered strategies that most agencies are still trying to figure out: Generative Engine Optimization (GEO), AI-assisted content, predictive campaign analytics, and visibility across ChatGPT, Gemini, Claude, and every AI search platform patients use.
The AI Advantage
Generative Engine Optimization (GEO)
Your practice cited by ChatGPT, Gemini, Claude & Google AI Overviews
AI-Assisted Content Strategy
Clinically accurate, AI-optimized content at scale
Predictive Campaign Analytics
AI-driven budget allocation for maximum ROI
AI Search Visibility Monitoring
Real-time tracking across all AI platforms
Automated Reporting Dashboard
On-demand results — no waiting for monthly reports
Client Dashboard — Live View
Our Approach
Data-Driven (Digital) Treatment Planning
Our approach to digital marketing is just like your approach to dentistry — evidence-based. Nothing is "set it and forget it." We leverage data to continually evaluate and fine-tune campaigns to drive more leads, book more appointments, and maximize practice profitability.
And we show our work. Every DentalScapes client has on-demand access to an online dashboard displaying real-time results. We treat our clients like you treat your patients — no surprises.
When something isn't working, we say so and we fix it. When something is working, we double down. That's the DentalScapes standard.
Leadership Team
The People Behind the Practice Growth
Brian Craig
Co-Founder & Director of Business Development
Brian Craig is DentalScapes' co-founder and Director of Business Development, overseeing new partnerships and agency growth. An early adopter of AI-driven marketing tools, Brian has been at the forefront of integrating artificial intelligence into dental marketing workflows — helping practices get more from every dollar they invest. With over 20 years of experience building high-performing digital teams, he ensures every client receives an elite, forward-thinking experience.
Dan Brian
Co-Founder & Director of Client Services
Also a proud member of the "two first names" club, Dan Brian is co-founder and Director of Client Services at DentalScapes. A recognized early adopter of AI in dental marketing, Dan has been experimenting with and deploying AI tools since before they became mainstream — from AI-assisted content and Generative Engine Optimization (GEO) to predictive campaign analytics. He leads DentalScapes' marketing education programs for practice owners, including The Dental Marketing Mix podcast and The Dental Domination Program book.
Zachary Brian, DMD, MHA, FICD
Senior Advisor
Dr. Zachary Brian is a practicing dentist serving as DentalScapes' Senior Advisor. With expansive experience leading dental teams and administering oral health programs, Zachary consults on content development and service offerings — ensuring all work is clinically accurate and delivers maximum impact.
How We Operate
Our Core Values
These aren't aspirational posters on a wall. They're the operating principles that govern every client relationship, every campaign decision, and every team interaction.
Do the Right Thing
Treat people how you want to be treated. Full stop. Every decision we make — for clients, for team members, for partners — starts here.
Personal Connections
We build real relationships with clients and team members and genuinely cheer for their success. You're not a ticket number here.
Curiosity
Digital marketing changes daily. We are always curious about ways to continually improve — for our clients and for ourselves.
Accountability
Don't point fingers. Even when it's not our fault, it's still our problem. We own outcomes, not just effort.
Transparency
Share information and don't keep people in the dark. Every client has on-demand access to a real-time results dashboard.
Ready to Work Together?
Let's Build Something Great for Your Practice
A free 30-minute strategy call with a dental marketing expert. No pressure, no pitch deck — just an honest conversation about where your practice is, where you want it to go, and whether DentalScapes is the right fit to get you there.