Dental Marketing Blog

Proven Dental Marketing Ideas for 2024

July 10, 2024

In this blog post, we’ll provide guidance that can change your approach to dental marketing — and keep your chairs full! This includes combining both digital and offline tactics so as to make your practice stand out from the crowd.

Are Facebook Ads or Google Ads Better for Dental & Ortho Practices?

July 9, 2024

Online advertising is an essential component of any successful marketing strategy. Dental practices, in particular, can benefit from targeted online ads to attract new patients and grow their business. However, a common dilemma faced by many dental practitioners is choosing between Facebook Ads and Google Ads. 

“Your Practice’s Most Important Asset” – How to Leverage Patient Databases (feat. Samad Syed)

July 5, 2024

Dan Brian interviews Samad Syed, founder and CEO of mConsent. They discuss the importance of patient databases for dental practices and how leveraging these databases can lead to growth and profitability.

How to Handle Insurance Questions When You’re Out of Network

July 3, 2024

Navigating insurance questions can be challenging — especially when your dental practice is out of network for a potential patient’s insurance. However, every potential patient is an opportunity. You might be surprised — with the right approach and effective communication, you can convert these inquiries into appointments. Follow these proven tips and tricks to address insurance questions confidently, book more appointments, and build a more profitable dental practice.

How to Convert More Dental Appointments with Follow-Up Communication

June 19, 2024

Patients who call but don’t schedule immediately, submit appointment inquiries online, or leave voicemails without responding to call-backs represent a huge opportunity to grow your practice — but you have to put the right systems and processes in place. Here are five effective strategies to ensure these potential patients don’t slip through the cracks.

“Hiring Backwards” – A Revolutionary Model for Dental Staffing (feat. Dr. Mike Neal)

May 24, 2024

Dr. Mike Neal emphasizes the importance of hiring for dental practices based on mindset, speed, and natural strengths rather than solely relying on resumes and experience.

Facebook Ads for Dental Practices: Strategies for Successful Patient Acquisition

April 18, 2024

How does paying $60-125 per new patient appointment sound? For most dental practices, those numbers are irresistible, given the average revenue associated with a first-time appointment and the practice’s average patient lifetime value (PLV). In this post, we’ll dig into how to generate similar results with Facebook ads for dentists.

“Selling Dentistry” – How to Triple Case Acceptance with the “Treatment Triad” (feat. Janet Hagerman)

April 7, 2024

Despite many dentists cringing at the idea of “sales” in dentistry, case acceptance coach Janet Hagerman shares how soft communication skills can bridge patient education with effective sales strategies to triple case acceptance and improve practice profitability in Episode 16 of “The Dental Domination Podcast.”

Dental Marketing Without Amazing Patient Experience? You’re Wasting Your Money.

March 29, 2024

If you want to build a more profitable practice, the convergence of patient experience and marketing is where the magic happens. It’s not about choosing one over the other but understanding that they are two sides of the same coin. This integration transforms satisfied patients into powerful brand ambassadors whose recommendations are more persuasive than any ad campaign could ever be on its own.

“Marketing the Experience” – A Conversation on Internal & External Dental Marketing (feat. Kirk Teachout)

February 29, 2024

Dental practice management coach Kirk Teachout of IV Quarter Coaching joins “The Dental Domination Podcast” to talk about internal and external marketing, focusing specifically on patient experience. In this wide-ranging conversation with Dan Brian of DentalScapes, Kirk digs into how dental practices can set the stage to cultivate lifelong patients and improve profitability. Don’t miss it!