Despite many dentists cringing at the idea of "sales" in dentistry, case acceptance coach Janet Hagerman shares how soft communication skills can bridge patient education with effective sales strategies to triple case acceptance and improve practice profitability in Episode 16 of
Janet Hagerman, case acceptance coach, fractional Chief Hygiene Officer and author, joins "The Dental Domination Podcast" to discuss the importance of selling dentistry ethically and effectively. Despite many dentists cringing at the idea of "sales" in dentistry, Janet shares how optimized communication skills can bridge patient education with effective sales strategies to triple case acceptance and improve practice profitability. She also discusses the role of the dental team in case acceptance and the importance of creating a patient-centered practice in this must-listen conversation with Dan Brian, co-founder at DentalScapes.
NEXT STEPS
- Learn more about case acceptance coaching and fractional dental hygiene leadership from Janet Hagerman at janethagerman.com
- Connect with Janet at janet (at) janethagerman.com
- Check out Janet's book, "Selling Dentistry — Ethically, Elegantly, Effectively"
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About the Author
Dan Brian
Co-Founder & Director of Client Services, DentalScapes
Dan Brian is co-founder and Director of Client Services at DentalScapes. A recognized early adopter of AI in dental marketing, Dan has been experimenting with and deploying AI tools since before they became mainstream — from AI-assisted content and Generative Engine Optimization (GEO) to predictive campaign analytics. He leads DentalScapes' marketing education programs for practice owners, including The Dental Marketing Mix podcast and The Dental Domination Program book.
