AI Visibility
“Flying Blind” — Why Most Dentists Have No Idea What AI Is Saying About Them
Checking your own ChatGPT results tells you almost nothing. Dan explains why AI answers are personalized, why …
Aug 5, 2026Read More
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Dental Practices.
Practical dental marketing strategies — written for practice owners, not marketers. No fluff, no generic advice.
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Marketing Strategy
Latest Article
David vs. Goliath, DDS: How Independent Practices Can Outcompete DSOs
A DSO opened down the street with a bigger budget and a call center. Dan Brian breaks down five scrappy plays independen…
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Topics covered
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Marketing Strategy
Can a Private Dental Practice Still Compete with DSOs?
DSOs are growing fast — but independent dental practices still hold powerful advantages. Here’s the honest pla…
Jul 25, 2026Read More
SEO
Monday Marketing Rundown — 7/13/26: Social Media Data in Google Search Console and What It Means for Dentists
Google just made it possible to see how your Instagram, TikTok, and YouTube content performs in Google Search …
Jul 13, 2026Read More
Marketing Strategy
Do I Really Need a Marketing Company for My Dental Practice?
An honest breakdown of when to hire a dental marketing agency, when DIY works, and the real cost of doing it y…
Jul 7, 2026Read More
Reviews
Monday Marketing Rundown — 6/29/26: Google Changes the Rules on Reviews for Dental Practices
Google’s 2026 review policy update is already removing dental reviews — find out which common tactics are now …
Jun 29, 2026Read More
Referral Marketing
“The Referral Illusion” — Why Word of Mouth Isn’t Enough Anymore
Word-of-mouth referrals still matter — but referred patients Google you before they call. Learn what they find…
Jun 24, 2026Read More
GEO
Monday Marketing Rundown - 6/22/26: Google Pulls Back the Curtain on AI Visibility with GSC Update
Google’s new AI Performance Report in Search Console shows dental practices whether their pages are appearing …
Jun 22, 2026Read More
Online Advertising
“Get In While It’s Ugly” — Why Your Dental Practice Needs to Jump in ChatGPT Ads Now
OpenAI’s ChatGPT ad platform is live, imperfect, and wide open. Here’s what dental practices need to know befo…
Jun 19, 2026Read More
SEO
“Two Truths That Just Died” — And What’s Replacing Them in Dental Marketing
Two dental marketing “truths” just died. Dan and Brian explain why SEO-only is over and how to build a website…
Jun 3, 2026Read More
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