In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian breaks down one of the most urgent issues affecting dental practices right now: Google reviews are disappearing — and not just suspicious ones. Five-star reviews that practices worked hard to earn are being removed at record rates, and the review strategies a lot of front desks have been running for years may now be making things worse. Dan covers what’s driving the removals, what Google’s updated policies actually prohibit, and how to build a review program that holds up going forward.
If you’ve started researching dental SEO, you’ve probably noticed the pricing is all over the map. Some agencies charge $299 a month. Others quote $3,000 or more. So what’s the difference, and more importantly, what do you actually need to grow your practice through online search?
In this episode of the Dental Marketing Mix, DentalScapes co-founders Dan Brian and Brian Craig sit down to tackle a question they hear often: What should a brand-new dental practice actually do first when it comes to marketing? While most of their client work is with established practices, Dan and Brian have a soft spot for startup practice owners who are scrappy, budget-conscious, and just trying to get the ball rolling. This episode is for them.
Google’s March 2026 core algorithm update is rolling out right now — and it’s already shifting search rankings for businesses across the web, including dental practices. In this week’s Monday Marketing Rundown, Dan breaks down exactly what this update is targeting, why dental websites are particularly affected, and what it means for GPs, pediatric dentists, and orthodontists trying to attract new patients online.
In the latest Monday Marketing Rundown, DentalScapes founder Dan covers one of the most important shifts happening right now in online advertising for dental practices — and why every dental practice running Facebook or Instagram ads needs to pay attention.
In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian walks through one of the most common — and costly — blind spots in dental marketing: a website that looks fine on the surface but is quietly turning away new patients every single day. While most practice owners focus their marketing energy on […]
In this episode of The Dental Marketing Mix, DentalScapes co-founder Dan Brian tackles one of the most overlooked growth levers in dental practice marketing: your conversion rate. While most dental marketing conversations revolve around traffic, rankings, and ad spend, Dan makes the case that none of it matters if your leads aren’t turning into booked appointments — and he breaks down exactly what you can do about it, both online and at the front desk.
Over the past week, major tech publications reported that Google is increasing the visibility of links inside AI Overviews and AI Mode. After criticism that AI summaries were reducing website traffic, Google is now making it easier for users to click through to original sources.
If you’ve listened to this episode of The Dental Marketing Mix, you know we did something a little different. Instead of talking about the latest Google update or ad strategy tweak, we pulled back the curtain on our internal process at DentalScapes — specifically, the very first step we take with any potential client.
Local Services Ads (LSAs) have quickly become one of the most powerful — and misunderstood — advertising tools available to dental practices today. In this episode of The Dental Marketing Mix, DentalScapes co-founders Dan Brian and Brian Craig break down exactly what LSAs are, why they’ve become so effective for dentists, and what practices must do behind the scenes to make them consistently profitable.