Google has removed the Q&A feature from Google Business Profiles and replaced it with Ask Maps, a Gemini-powered AI that answers patient questions directly inside Google Maps. That means when a prospective patient wants to know whether your practice accepts their insurance, offers same-day appointments, or sees kids — they’re no longer reading a Q&A thread you wrote and approved. They’re getting an AI-generated answer pulled from your GBP, your website, your reviews, and whatever else Gemini can find.
In the most recent episode of the Dental Marketing Mix, Dan Brian, co-founder of DentalScapes, breaks down one of the most significant shifts happening in dental marketing right now — the move from traditional SEO to what’s being called Generative Engine Optimization, or GEO — and what it means for how your practice gets found online.
Monday Marketing Rundown – 3/30/26: What the Heck is Review Velocity — and Why Should Dentists Care?
Google’s March 2026 core update is rolling out right now, and dental practices across the country are already seeing their search rankings shift. In this week’s Monday Marketing Rundown, Dan explains why this particular moment makes review velocity — how frequently new reviews are coming in — one of the most important things you can be focused on right now. The short version: Google isn’t just counting your reviews anymore. It’s weighing how recent they are. A practice with 200 fresh reviews will outrank a practice with 250 stale ones every time.
In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian breaks down one of the most urgent issues affecting dental practices right now: Google reviews are disappearing — and not just suspicious ones. Five-star reviews that practices worked hard to earn are being removed at record rates, and the review strategies a lot of front desks have been running for years may now be making things worse. Dan covers what’s driving the removals, what Google’s updated policies actually prohibit, and how to build a review program that holds up going forward.
If you’ve started researching dental SEO, you’ve probably noticed the pricing is all over the map. Some agencies charge $299 a month. Others quote $3,000 or more. So what’s the difference, and more importantly, what do you actually need to grow your practice through online search?
In this episode of the Dental Marketing Mix, DentalScapes co-founders Dan Brian and Brian Craig sit down to tackle a question they hear often: What should a brand-new dental practice actually do first when it comes to marketing? While most of their client work is with established practices, Dan and Brian have a soft spot for startup practice owners who are scrappy, budget-conscious, and just trying to get the ball rolling. This episode is for them.
Google’s March 2026 core algorithm update is rolling out right now — and it’s already shifting search rankings for businesses across the web, including dental practices. In this week’s Monday Marketing Rundown, Dan breaks down exactly what this update is targeting, why dental websites are particularly affected, and what it means for GPs, pediatric dentists, and orthodontists trying to attract new patients online.
In the latest Monday Marketing Rundown, DentalScapes founder Dan covers one of the most important shifts happening right now in online advertising for dental practices — and why every dental practice running Facebook or Instagram ads needs to pay attention.
In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian walks through one of the most common — and costly — blind spots in dental marketing: a website that looks fine on the surface but is quietly turning away new patients every single day. While most practice owners focus their marketing energy on […]
In this episode of The Dental Marketing Mix, DentalScapes co-founder Dan Brian tackles one of the most overlooked growth levers in dental practice marketing: your conversion rate. While most dental marketing conversations revolve around traffic, rankings, and ad spend, Dan makes the case that none of it matters if your leads aren’t turning into booked appointments — and he breaks down exactly what you can do about it, both online and at the front desk.