As 2026 gets underway, online advertising decisions are becoming more consequential for dental practices. On a recent episode of The Dental Marketing Mix, Dan Brian sits down with fellow DentalScapes co-founder Brian Craig to answer one of the most common questions they hear from dentists: where should I put my advertising dollars first?
This week’s Monday Marketing Rundown focuses on one of the biggest shifts coming to online advertising: Google’s move to place ads directly inside AI-powered search answers. While these AI ad placements aren’t yet showing consistently for dental practices, Google is already testing them across other industries — and dental is exactly the type of high-intent, local service category that will be next.
Online reviews are no longer just a “nice-to-have” for dental practices. In 2026, they are a core driver of visibility, trust, and growth. On this episode of The Dental Marketing Mix, host Dan Brian is joined by Skylar Massengill, Content Manager at DentalScapes, to break down why Google reviews matter more than ever—and how dental […]
In this week’s quick video update, we break down how AI-driven search is already changing the way patients find dentists, why ads are headed straight into tools like Google AI Overviews and Gemini sooner than most people expect, and what that means for practices trying to stay visible in 2026. We’ll also cover why local SEO and Google Business Profiles (GBPs) now play a bigger role than ever in AI discovery — and how simple, authentic video is becoming a real driver of new patient attention.
Dental marketing is heading into 2026 with the ground moving fast under practice owners’ feet. In this episode of The Dental Marketing Mix, host Dan Brian lays out three clear predictions that will reshape how practices show up online, how they advertise, and how they turn interest into booked appointments. This isn’t a “try this […]
In this episode of The Dental Marketing Mix, host Dan Brian sits down with DentalScapes Content Marketing Manager, Skylar Massengill, to talk about why blogs still matter, how search has changed, and the smartest ways to repurpose written content across your marketing channels for maximum ROI.
Every year brings new changes in dental marketing—but 2025 stands out. As Dan explains in this episode of The Dental Marketing Mix, this is one of the biggest transition years we’ve ever seen in how patients discover, evaluate, and select a dentist. The rules of visibility have changed. Google’s ranking signals have changed. AI search is rewriting how content is evaluated. And front-desk performance is one of the most powerful revenue levers in your entire practice.
The latest episode of The Dental Marketing Mix dives into one of the most anticipated releases of the year in the dental marketing world: the Whitespark Local Search Ranking Factors Report. Each year, this independent industry benchmark reveals what actually moves the needle for dental practices in Google’s local results and, increasingly, in AI-driven search platforms like ChatGPT, Gemini, Perplexity, and others.
Fee-for-service (FFS) patients aren’t just more profitable—they’re often more committed to comprehensive treatment, more appreciative of quality care, and easier to schedule without insurance authorization headaches. But here’s the challenge: how do you attract these ideal patients in an increasingly competitive market?
In this episode of The Dental Domination Podcast, host Dan Brian dives into how Google reviews have become one of the most powerful signals in today’s AIO — Artificial Intelligence Optimization — era. What used to be a simple measure of reputation now directly shapes how Google’s own AI, along with platforms like ChatGPT and Gemini, describes dental practices to potential patients.