Google just made it possible to see how your Instagram, TikTok, and YouTube content performs in Google Search — here’s what practices need to know about the new Search Console feature.
Google just gave dental practices a way to finally see whether their Instagram Reels and TikToks are showing up in Google Search. In this week’s Monday Marketing Rundown, Dan breaks down Google’s new “platform properties” feature inside Search Console, officially launched this past week, which lets practices connect their Instagram, TikTok, X, and YouTube accounts and see the exact search terms sending people to their content, plus clicks, impressions, and top-performing posts.
For general dentists, pediatric practices, and orthodontists who’ve been posting social content without any real way to measure its search impact, this closes a dental SEO gap that’s existed for years. Dan walks through why this matters right now, as patient searches increasingly pull in video and social content directly inside Google, and what practices should do the moment this feature becomes available in their account.
Watch this week’s episode for the full breakdown, including four practical steps to take this week, and an honest note on why you might not see this in your account just yet.
Is Your Practice’s Social Media Working in Search?
If you’re not sure if your practice is getting the most mileage possible out of every social media post, don’t wait — contact DentalScapes today for a free strategy call. We’ll dive into your social media and SEO strategies and put together a roadmap to make them work together.
Schedule Your Free Strategy CallTags
About the Author
Dan Brian
Co-Founder & Director of Client Services, DentalScapes
Dan Brian is co-founder and Director of Client Services at DentalScapes. A recognized early adopter of AI in dental marketing, Dan has been experimenting with and deploying AI tools since before they became mainstream — from AI-assisted content and Generative Engine Optimization (GEO) to predictive campaign analytics. He leads DentalScapes' marketing education programs for practice owners, including The Dental Marketing Mix podcast and The Dental Domination Program book.
