In this free video training from DentalScapes, co-founders Dan Brian and Brian Craig break down how NOT to fall victim to 3 common "myths" about Google PPC for dentists. Dispelling misconceptions about cost, ROI, and PPC's connection to SEO, Dan and Brian share how dentists, orth
In this free video training from DentalScapes, co-founders Dan Brian and Brian Craig break down how NOT to fall victim to 3 common "myths" about Google PPC for dentists. Dispelling misconceptions about cost, ROI, and PPC's connection to SEO, Dan and Brian share how dentists, orthodontists, and specialty providers can use PPC for dental practices to drive new patient appointments and "own the most real estate possible" on the SERP.
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About the Author
Dan Brian
Co-Founder & Director of Client Services, DentalScapes
Dan Brian is co-founder and Director of Client Services at DentalScapes. A recognized early adopter of AI in dental marketing, Dan has been experimenting with and deploying AI tools since before they became mainstream — from AI-assisted content and Generative Engine Optimization (GEO) to predictive campaign analytics. He leads DentalScapes' marketing education programs for practice owners, including The Dental Marketing Mix podcast and The Dental Domination Program book.




