Google's March 2026 core algorithm update is rolling out right now — and it's already shifting search rankings for businesses across the web, including dental practices. In this week's Monday Marketing Rundown, Dan breaks down exactly what this update is targeting, why dental web
Google's March 2026 core algorithm update is rolling out right now — and it's already shifting search rankings for businesses across the web, including dental practices. In this week's Monday Marketing Rundown, Dan breaks down exactly what this update is targeting, why dental websites are particularly affected, and what it means for GPs, pediatric dentists, and orthodontists trying to attract new patients online.
The short version: Google is cracking down on generic, templated website content and rewarding practices that demonstrate real expertise, local relevance, and genuine authority. If your website looks like it could belong to any dental practice in any city, this update is not your friend. Dan walks through what Google is actually looking for — and how to tell whether your site is positioned to benefit or lose ground.
Watch the full episode to find out how to check whether this update has already impacted your practice, and what two steps Dan recommends taking this week. Then, if you want a real look at where your online presence stands, schedule a free strategy session with DentalScapes at dentalscapes.com/start.
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About the Author
Dan Brian
Co-Founder & Director of Client Services, DentalScapes
Dan Brian is co-founder and Director of Client Services at DentalScapes. A recognized early adopter of AI in dental marketing, Dan has been experimenting with and deploying AI tools since before they became mainstream — from AI-assisted content and Generative Engine Optimization (GEO) to predictive campaign analytics. He leads DentalScapes' marketing education programs for practice owners, including The Dental Marketing Mix podcast and The Dental Domination Program book.
