In Episode 30 of "The Dental Domination Podcast," Dan Brian and Dr. Amanda Wilson, founder and CEO of StraightSmile Solutions, discuss the integration of orthodontics into general and pediatric dental...
In Episode 30 of "The Dental Domination Podcast," Dan Brian and Dr. Amanda Wilson, founder and CEO of StraightSmile Solutions, discuss the integration of orthodontics into general and pediatric dental practices. They explore the business benefits of offering orthodontic services, including increased revenue and patient retention. Dr. Wilson shares insights on how to get started with orthodontics, emphasizing the importance of wellness scans and the use of technology. The conversation also covers strategies for success, including understanding patient needs and avoiding a sales-y approach. If you're considering adding ortho to your practice, you won't want to miss this one! Check out the show notes for helpful resources from Dr. Wilson.
NEXT STEPS
- Learn more about ortho consulting services and download free resources from StraightSmile Solutions
- Check out Dr. Amanda Wilson's free training videos on YouTube
- Connect with Dr. Amanda Wilson on LinkedIn
About the Author
Dan Brian
Co-Founder & Director of Client Services, DentalScapes
Dan Brian is co-founder and Director of Client Services at DentalScapes. A recognized early adopter of AI in dental marketing, Dan has been experimenting with and deploying AI tools since before they became mainstream — from AI-assisted content and Generative Engine Optimization (GEO) to predictive campaign analytics. He leads DentalScapes' marketing education programs for practice owners, including The Dental Marketing Mix podcast and The Dental Domination Program book.
