In this episode of "The Dental Domination Podcast," DentalScapes co-founders Dan Brian and Brian Craig discuss the intricacies of online advertising specifically for orthodontic practices. They explor...
In this episode of "The Dental Domination Podcast," DentalScapes co-founders Dan Brian and Brian Craig discuss the intricacies of online advertising specifically for orthodontic practices. They explore various advertising options, including Google Local Services Ads (LSAs), traditional Google Pay-Per-Click (PPC) ads, and social media advertising on platforms like Facebook, Instagram, and TikTok. In this wide-ranging conversation, Dan and Brian discuss the importance of understanding each product's unique features and benefits in developing the right advertising mix for your ortho practice. The conversation also highlights the significance of front desk call handling and the necessity of data-driven decision-making in developing and implementing online marketing strategies for orthodontists. Learn more and snag the free guide to orthodontic front desk call handling on the show notes page.
NEXT STEPS
- Request a FREE marketing strategy session with DentalScapes
- Download the FREE "Orthodontic Front Desk Call Handling Training"
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About the Author
Dan Brian
Co-Founder & Director of Client Services, DentalScapes
Dan Brian is co-founder and Director of Client Services at DentalScapes. A recognized early adopter of AI in dental marketing, Dan has been experimenting with and deploying AI tools since before they became mainstream — from AI-assisted content and Generative Engine Optimization (GEO) to predictive campaign analytics. He leads DentalScapes' marketing education programs for practice owners, including The Dental Marketing Mix podcast and The Dental Domination Program book.
