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"People Service Organizations" - A New Blueprint for DSOs (feat. Dr. Dipesh Patel)

Dan BrianDan Brian
September 19, 2024
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"People Service Organizations" - A New Blueprint for DSOs (feat. Dr. Dipesh Patel)

Dr. Dipesh Patel, founder and CEO of Blueprint Smiles, joins the "Dental Domination Podcast" to discuss what he calls "People Service Organizations (PSOs)" and how they differ from traditional Dental ...

Dr. Dipesh Patel, founder and CEO of Blueprint Smiles, joins the "Dental Domination Podcast" to discuss what he calls "People Service Organizations (PSOs)" and how they differ from traditional Dental Support Organizations (DSOs). He emphasizes the importance of creating a positive work culture and environment where work doesn't feel like work for both the dental team and the patients. Dr. Patel also highlights the shift in what associates are looking for today, including work-life balance and flexibility. In this wide-ranging conversation with host Dan Brian of DentalScapes, he shares how Blueprint Smiles focuses on hiring for personality and training for skill, and how they balance the pressure for production with creating a fulfilling work experience. This is a must-listen episode for any dentist owner considering starting or joining a DSO, as well as dentists and dental professionals interested in pursuing a career in DSOs.

KEY TAKEAWAYS

  • DSOs should focus on creating a positive work culture and environment where work doesn't feel like work for both the dental team and patients get the best possible care.
  • Associates today are looking for work-life balance and flexibility, and may not be interested in ownership.
  • Hiring for personality and training for skill is a successful approach to building a strong dental team.
  • Efficient systems and operations can help balance the pressure for production and revenue growth while protecting the well-being of the dental team.
  • Creating a fulfilling work experience leads to higher productivity and treatment acceptance rates.

NEXT STEPS

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DSO
Dan Brian

About the Author

Dan Brian

Co-Founder & Director of Client Services, DentalScapes

Dan Brian is co-founder and Director of Client Services at DentalScapes. A recognized early adopter of AI in dental marketing, Dan has been experimenting with and deploying AI tools since before they became mainstream — from AI-assisted content and Generative Engine Optimization (GEO) to predictive campaign analytics. He leads DentalScapes' marketing education programs for practice owners, including The Dental Marketing Mix podcast and The Dental Domination Program book.

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