Social media is mission-critical for dental practices. In this blog post, we’ll discuss the importance of creating engaging and authentic social media content for your practice. We’ll outline the “90/10” rule for content creation, emphasizing the need for educational and entertaining posts over constant self-promotion. We’ll explore five types of content that can showcase the personality of your practice and build a loyal online following. Finally, we’ll outline actionable strategies to make this happen consistently in your practice.
Starting a new dental practice? It’s an exciting venture, for sure, but it also comes with the challenge of attracting and retaining new patients — and doing it fast, and on a limited budget. Effective online dental marketing is crucial for building a strong patient base and establishing your practice as a trusted provider in […]
Effective communication is essential for any business, and dental practices are no exception — especially in the digital age. More than any other channel, text messaging has emerged as a powerful tool for enhancing patient engagement, improving operational efficiency, and boosting practice growth. In this blog post, we’ll explore five ways dental practices can leverage text messaging to their advantage. We’ll also discuss key considerations such as software options, patient opt-ins, and costs.
In this wide-ranging, must-listen conversation, Dan Johnson, founder and CEO of Peak Performance VA, discusses the benefits of hiring virtual assistants (VAs) for dental practices. He shares how VAs can help with administrative tasks in dental practices, reducing overhead and improving patient experience.
In this blog post, we’ll provide guidance that can change your approach to dental marketing — and keep your chairs full! This includes combining both digital and offline tactics so as to make your practice stand out from the crowd.
Online advertising is an essential component of any successful marketing strategy. Dental practices, in particular, can benefit from targeted online ads to attract new patients and grow their business. However, a common dilemma faced by many dental practitioners is choosing between Facebook Ads and Google Ads.
Dan Brian interviews Samad Syed, founder and CEO of mConsent. They discuss the importance of patient databases for dental practices and how leveraging these databases can lead to growth and profitability.
Navigating insurance questions can be challenging — especially when your dental practice is out of network for a potential patient’s insurance. However, every potential patient is an opportunity. You might be surprised — with the right approach and effective communication, you can convert these inquiries into appointments. Follow these proven tips and tricks to address insurance questions confidently, book more appointments, and build a more profitable dental practice.
Patients who call but don’t schedule immediately, submit appointment inquiries online, or leave voicemails without responding to call-backs represent a huge opportunity to grow your practice — but you have to put the right systems and processes in place. Here are five effective strategies to ensure these potential patients don’t slip through the cracks.
Dr. Mike Neal emphasizes the importance of hiring for dental practices based on mindset, speed, and natural strengths rather than solely relying on resumes and experience.