Dental Website Design For Dentists, Orthodontists, and Other Dental Specialists
Roll out the welcome mat for potential and current patients with an SEO and conversion-optimized website from DentalScapes.
Your practice website is the foundation of your online success. From mobile responsive design to conversion optimization, chat integration to intuitive navigation, we build dental websites laser-focused on new patient acquisition. Better yet, a brand-new, high-converting website is included in all marketing programs from DentalScapes.
Site Design & Development
In dentistry, preventive treatments are important, but sometimes a full restoration is necessary. Websites for dental practices are no different. From wireframes to templates, integrations to URL structure, DentalScapes will build you a high-performing, SEO-optimized dentist website that showcases the same quality and attention to detail as your dental work. Our dental websites are built on the WordPress platform, making future SEO optimization, site security enhancements, and technical build-outs as simple and routine as a 6-month cleaning.
Content Development
Potential patients — and Google's algorithm — can't resist fresh, compelling content, which is why every dentist website that DentalScapes designs includes customized text, image, and video content developed by our dental content marketing team. SEO-optimized and reviewed by our on-staff practicing dentist before it even hits your website, our dentist website content is designed for maximum impact. We also draw upon a fully licensed library of 3D models and "explainer" graphics for visually demonstrating your practice's services to potential patients.
Conversion Optimization
When it comes to web design, pretty doesn’t cut it. Your website is only as good as the rate at which it converts visitors into patients, which is why DentalScapes offers conversion rate optimization (CRO) services focused on driving new patient acquisition. Based on analytics data, A/B testing, heat-mapping, and more, you can be confident that your dental website follows the science — just like your practice.
How Much Should I Spend on a Website for My Dental Practice?
Fees charged by marketing agencies for dental website design can vary greatly. Some agencies offer website design on a “subscription” model, wherein a practice pays a monthly fee that includes a website design, typically accompanied by other marketing services. Those fees can range anywhere from $99 to more than $2,000 per month. At DentalScapes, every marketing program includes a similar option, with plans including a brand-new website and all-inclusive online marketing starting at just $1,500 per month.
Sometimes, dentist websites are built and sold as standalone or “one-off” projects. Here again, pricing varies. A fully featured, custom dental website might cost as little as $2,000 or as much as $20,000 (sometimes more) — it all depends on the features, functionality, and complexity of the site.
In general, you’ll pay more for dental website design if the marketing company is also responsible for developing the content, and less if your practice provides the content (e.g., written text, photos, and videos) itself. While both approaches have their own advantages, it’s worth considering outsourcing website content development to an agency that has experience with dentist SEO.
You Get What You Pay For
So how much should you pay for a new dental practice website? As with most things, you get what you pay for.
A dental website that costs $9,000 will almost certainly include more features than one that costs $900, and you’ll certainly pay more when you work with an agency that has more experience and a proven track record of success.
In general, dental practices should approach website design quotes on the extreme low end of the range with caution — many marketing agencies simply apply the same design “template” to hundreds of dental practice websites with little customization of content, which can have negative SEO impacts.
At DentalScapes, our fully customized, "one-off" dentist web design projects typically range from $7,000 to $9,000, depending on various factors such as website size (the number of unique pages or URLs), content development needs, required technology and integrations, and technical specifications, among others. However, every marketing program from DentalScapes includes a semi-custom website built on the WordPress platform — and you can keep the design if you ever decide to leave (but with a 95%+ client retention rate, we don't think that will happen).