The latest episode of The Dental Marketing Mix dives into one of the most anticipated releases of the year in the dental marketing world: the Whitespark Local Search Ranking Factors Report. Each year, this independent industry benchmark reveals what actually moves the needle for dental practices in Google’s local results and, increasingly, in AI-driven search platforms like ChatGPT, Gemini, Perplexity, and others.
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Fee-for-service (FFS) patients aren’t just more profitable—they’re often more committed to comprehensive treatment, more appreciative of quality care, and easier to schedule without insurance authorization headaches. But here’s the challenge: how do you attract these ideal patients in an increasingly competitive market?
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In this episode of The Dental Domination Podcast, host Dan Brian dives into how Google reviews have become one of the most powerful signals in today’s AIO — Artificial Intelligence Optimization — era. What used to be a simple measure of reputation now directly shapes how Google’s own AI, along with platforms like ChatGPT and Gemini, describes dental practices to potential patients.
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When “Magic” Marketing Promises Turn Into Smoke and Mirrors As Halloween approaches, it’s only fitting that Dan Brian and Brian Craig crack open one of the spookiest topics in dental marketing—what they call “Hocus Pocus SEO.” In this episode of The Dental Domination Podcast, the duo takes aim at a growing trend: marketing agencies selling […]
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If you’ve ever searched Google for “dentist near me” or “[city] dentist” and noticed the small “Sponsored” results at the top of the page—those are Google Ads, also known as traditional Google Pay-Per-Click (PPC) ads. These ads are heavy hitters in dental digital marketing. They let your practice show up exactly when potential patients are […]
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In this week’s episode of The Dental Domination Podcast, Dan dives deep into one of the biggest marketing shifts dentists have faced in years: Artificial Intelligence Optimization, or AIO. If you’ve been hearing about AI search but aren’t sure how it actually affects your practice, this episode breaks it all down — what’s changing, why it matters, and how forward-thinking dentists can adapt before their competition catches on.
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Your website is the front door to your practice—and in 2025, most patients walk through it on a phone. In this episode of The Dental Domination Podcast, Dan Brian and co-founder Brian Craig unpack what actually moves the needle for dentist websites: brand clarity, lifestyle-driven visuals, mobile-first UX, load speed, social proof, and friction-free ways to contact your front desk. Remember, the goal isn’t “a nice site.” The goal is new patients.
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General dentists, pediatric dentists, and orthodontists are all feeling it: reviews now shape discovery, decisions, and even where your practice shows up in AI search. In this episode of The Dental Domination Podcast from DentalScapes, host Dan Brian sits down with DentalScapes co-founder Brian Craig to break down a practical, step-by-step approach to earning more (and better) Google reviews for your dental practice—and then putting them to work across dental SEO and AIO (artificial intelligence optimization).
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Facebook has over 2.9 billion monthly active users (Meta, 2025). That means nearly every one of your patients—and thousands of prospective new patients—are already on the platform. But while the opportunity is massive, many dentists find Facebook ads confusing, expensive, or disappointing when results don’t match the spend. This guide breaks down everything you need […]
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The dental profession is rewarding, but it’s no secret that it can also be incredibly demanding. Long hours, administrative burdens, financial pressures, and the constant pursuit of perfection often leave dentists, orthodontists, and dental specialists facing burnout. In this episode of The Dental Domination Podcast, host Dan Brian sits down with Dr. Camden Brown, a […]
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