Google’s core update is live — and the frequency of your reviews might be the deciding factor
Google’s March 2026 core update is rolling out right now, and dental practices across the country are already seeing their search rankings shift. In this week’s Monday Marketing Rundown, Dan explains why this particular moment makes review velocity — how frequently new reviews are coming in — one of the most important things you can be focused on right now. The short version: Google isn’t just counting your reviews anymore. It’s weighing how recent they are. A practice with 200 fresh reviews will outrank a practice with 250 stale ones every time.
There’s also something else happening that makes this even more urgent. Since late 2025, legitimate Google reviews have been disappearing from Business Profiles without warning — and the problem still isn’t fully resolved. If you’ve been treating your review count like a bank account, Dan explains why that’s a riskier strategy than you might think.
Watch this week’s episode to find out exactly how review velocity works, why responding to your existing reviews is one of the most underutilized ranking levers in local SEO, and the four steps Dan recommends taking this week to get your review strategy working for you.
Are Your Reviews Working for You?
Is your practice’s Google review profile costing you visibility in local and AI search? Talk with a DentalScapes marketing expert today and let’s see how we can amplify your reach. Schedule a FREE strategy call today!