Drive More Referrals for Your Dental Practice With an Email Newsletter
While the best work you can do to boost referrals for your dental practice is “boots on the ground” in-person relationship-building, a dental referral email newsletter is critical to staying top-of-mind for referral partners. But as with all things content marketing for dentists, consistently cranking out a high-quality dentist referral newsletter can be time-consuming and complicated. Here are 5 things to keep in mind when developing a referral newsletter for your dental practice:
Don’t Be Pushy
No one likes a hard sell. Chances are, other dentists choose to refer to your practice because they trust you and believe in your practice’s ability to help their patients — not because you made the most convincing sales pitch. Use your referral newsletter to educate and even entertain, not push other dentists to make more referrals. Stay top-of-mind and provide value, and referrals will follow.
A regular email to your referral partners will remind them you exist, but it’s the email’s educational content that will remind them why they should refer to you in the first place. A dentist referral newsletter is an opportunity to position yourself as a thought leader in your area of practice. In each email newsletter, share some insights specific to your specialty that can help another dentist better understand your work. Combining personal experience with cutting-edge research is often effective.
Show Your Personality
Dentists refer to other dentists that they like and trust. Build that dynamic with your referral newsletter by incorporating content that showcases your personality and authenticity. Share photos from a recent family vacation, or spotlight a favorite recipe. Your referral newsletter should highlight your professionalism, but it should also be fun.
Include Your Staff
Your referral partners aren’t just recommending you as the dentist best suited to care for their patients — they’re also recommending your staff. Don’t forget to feature staff in your dentist referral newsletter. A “team member of the month” spotlight is a great way to introduce referring dentists to your staff.
Include a (Gentle) Reminder
So, we did caution you not to be pushy, but that doesn’t mean you shouldn’t (gently) remind newsletter recipients that you’re accepting referrals and would love to help their patients. In every dentist referral email newsletter, you should include simple call-to-action. Emphasize that you appreciate the relationship and you’d love to help however you can. And of course, give them an easy way to get in touch with you and your staff. Including your personal contact information (email and phone number) goes a long way in building confidence among your current and potential referring dentists.
Ready to Get More Referrals for Your Dental Practice?
Referrals are “make-or-break” for dental specialists like orthodontists, endodontists, periodontists, oral surgeons, and prosthodontists. At DentalScapes, we specialize in helping dental specialists develop campaigns to cultivate relationships with other dentists to increase referrals and drive new patient volume. Interested in getting more referrals for your practice? Book a free strategy call and let’s talk!