The DentOwl Growth Program
Full-Service Online Dental Marketing for Small to Mid-Size Dental, Orthodontic, and Other Specialty Practices
From SEO to PPC, social media to review campaigns, and everything in between, the DentOwl Growth Program from DentalScapes is designed to turbocharge your practice's online marketing. Guided by data, our team will develop a comprehensive dental marketing plan that launches your practice to the top of local search results, drives new patient appointments, and generates 5-star reviews. And with first-in-class analytics, on-demand reporting, and regular strategy calls, you'll always be in the loop. Learn more about our dental marketing services or book a free strategy call with our team of dental marketing experts today.
SEO
Search engine optimization (SEO) is a game-changer for small to mid-size dental and orthodontic offices that want to compete with larger practices and DSOs. From on-site content development to technical optimization, local listings to link-building, we provide dentist SEO that Google can’t resist.
Services include:
- Local SEO, including Google Business Profile optimization and management
- Citations and link-building
- Technical SEO, including schema updates, URL structure optimization, and audits
Content Marketing
Generating leads and new patient appointments requires high-quality, SEO-optimized content marketing for dentists that positions your practice as a trusted expert — and highlights your personality. From blog posts to email newsletters, website copy to ebooks, we create content that makes patients smile.
Services include:
- Blog post development, optimization, and distribution
- Website content development and optimization
- Email marketing, including newsletters and automated new patient and patient reactivation sequences
AIO
The future of search is here, and "traditional" SEO alone doesn't cut it. Your dental practice needs BOTH SEO and AIO (artificial intelligence optimization) in order to be cited, sourced, and recommended by Google AI Mode, AI Overviews, ChatGPT, Gemini, Perplexity, and other AI search platforms.
Services include:
- Authority-building through EEAT content, review generation, and directory listings
- Schema markup and content structure optimizations
- AI visibility audits and monitoring
Pay-Per-Click (PPC) Ads
Hyper-targeted and customizable, pay-per-click (PPC) and other online advertising can transform your dental practice’s lead generation and patient volume practically overnight. We create and optimize PPC and online ad campaigns for dentists and orthodontists that deliver results and maximize ROI.
Services include:
- Google Ads (PPC) setup, management, and optimization
- Google Display Network and YouTube advertising
- Social media advertising (Facebook, Instagram, and TikTok)
Website Design
Your practice website is the foundation of your online success. From mobile responsive design to conversion optimization, chat integration to intuitive navigation, we build dentist websites laser-focused on new patient acquisition.
- Responsive WordPress design and development
- SEO-optimized content development
- Ongoing conversion optimization
Reviews & Reputation Management
5-star reviews aren’t just important for attracting new patients — they are critical for getting your practice listed in the Google “Map Pack” and ranking at the top of page 1. Our automated review campaigns are designed to consistently generate 5-star reviews and safeguard your online reputation.
- Review request automation setup and management
- NPS survey + review sequences via SMS text and email
- Reputation management, including review responses
Social Media
Potential patients want authenticity — and there’s no better channel for showing off your practice’s personality than social media. Our dentist social media team creates on-brand content that amplifies reach, generates engagement, and drives new patient appointments.
- Facebook, Instagram, TikTok, and YouTube management
- Graphic design, including video and animated post content
- Engagement management
Google Local Services Ads (LSAs)
Local Services Ads (LSAs) are a relatively new ad format that operates on a "pay-per-lead" pricing model. These innovative, trust-building ads featured "Google Screened" verification and reviews, and even appear above traditional PPC ads.
- LSA campaign setup (including submission for verification)
- Ongoing bidding and profile optimization for maximum visibility
- Consultation and coaching to improve call handling