In Episode 2 of “The Dental Marketing Mix” podcast, Dr. Brian Swift shares the lessons he learned about mental health along the way to opening his own private practice. From trying out various practice types (including high-stress, high-volume clinics) to protecting work-life balance and everything in between, Dr. Swift reflects on what really matters most for dentists searching for the right professional and personal fit. Don’t miss this wide-ranging conversation on mental health in one of the world’s most challenging — but also most rewarding — professions.
“The Dental Marketing Mix” kicks off with an exclusive conversation with Dr. Grace Yum, a board-certified pediatric dentist and founder and CEO of Mommy Dentists in Business — an international organization serving over 10,000 member dentists. Drawing on her extensive experience as a practicing dentist, practice owner, and CEO of a multi-million dollar dental networking and education company, Dr. Yum shares her best advice for the next generation of dentists.
In this blog post, we’ll explore the concept of dental membership programs, discussing the potential benefits and challenges associated with implementing this model in your practice. If you’ve been considering starting a dental membership program but aren’t sure if it’s the right move for your practice, read on to learn more about this unique approach to patient care and practice management.
Marketing for a dental support organization (DSO) can be vastly different than marketing for an individual dental practice. Responsible for marketing multiple dental practices, often in different markets, in-house DSO marketers and DSO marketing companies must navigate an increasingly complex landscape to drive brand awareness, generate new patient appointments, and keep current patients engaged. In […]
It’s finally happened. After years of anticipation, Google has finally opened its popular Local Service Ads (LSA) ad product to dentists. This is, to be frank, a big freaking deal. Long available to other local service providers like attorneys, plumbers, and electricians, Google LSAs are a transformational “pay-per-lead” ad format that can quickly and affordably drive new patient appointments for dental practices.
TikTok is without question the “it” social media platform. The network has more than 1.5 BILLION users, roughly one billion of whom are active on a monthly basis. TikTok reached one billion users faster than any other social media platform, and is especially popular among younger users. Without a doubt, TikTok is simply too big to ignore — and dentists need to consider adding the platform to their social media marketing mix.
Dental practices are like any other business — they need a solid marketing strategy to compete. But do dentists need to hire a dental marketing company to be successful? The fact is, for most small to mid-size dental practices, marketing is too time-intensive to manage in-house.
Dentists spend a lot of money on staffing, equipment, materials, office space, and more. But what about marketing? The amount of money spent by dental practices on marketing ranges greatly based on practice type, age, location, competition, and specific objectives. Nevertheless, most established dental practices should expect to spend 4-7 percent of gross revenue on marketing.
In this blog post, we’ll review the principles of effective dentist website design, why you should consider hiring a web design agency, what you can expect to pay for a high-quality website, and the most important design elements and features that every 21st-century dental practice website should include.
In dental marketing, there’s a lot of focus on acquiring new patients — and rightly so. But the strength of any dental practice rests in large part on its existing patients, and it’s critical that dentists and practice administrators keep them engaged. In this blog post, we’ll detail three proven ways that dental practices can reengage existing patients: