In this episode of “The Dental Domination Podcast,” DentalScapes co-founders Dan Brian and Brian Craig discuss the intricacies of online advertising specifically for orthodontic practices. They explore various advertising options, including Google Local Services Ads (LSAs), traditional Google Pay-Per-Click (PPC) ads, and social media advertising on platforms like Facebook, Instagram, and TikTok. In this wide-ranging […]
In this episode of “The Dental Domination Podcast,” host Dan Brian of DentalScapes speaks with Jessica Martin, founder and CEO of Martin Management, about the critical role of patient experience in dental practices — and how it all starts with handling the first phone call. Digging into psychology and “non-salesy” sales strategies, Dan and Jessica […]
In this post, we’ll explore the various forms of online advertising for orthodontists—including Google PPC, Google Local Services Ads (LSAs), Facebook, Instagram and TikTok ads, and retargeting ads. We’ll also look at how you can strategically use these platforms to attract high-quality leads, while keeping an eye on cost-per-click (CPC), cost-per-lead (CPL), and cost-per-acquisition (CPA).
In Episode 24 of “The Dental Domination Podcast,” DentalScapes co-founder Dan Brian interviews Katherine Eitel Belt, founder of LionSpeak, a communications coaching company focused on helping dental practices thrive. They discuss the importance of communication for dental practice owners and dentists, focusing on “courageous conversations.” Katherine explains that courageous conversations create clarity and inspiration, which […]
Dr. Dipesh Patel, founder and CEO of Blueprint Smiles, joins the “Dental Domination Podcast” to discuss what he calls “People Service Organizations (PSOs)” and how they differ from traditional Dental Support Organizations (DSOs). He emphasizes the importance of creating a positive work culture and environment where work doesn’t feel like work for both the dental […]
DentalScapes co-founder Dan Brian talks with Kevin Henry, editor-in-chief of Dr. Bicuspid and founder of Dental Assistant Nation. They discuss the state of dental assisting in America today, challenges related to workforce shortages, and the importance of retaining dental assistants.
Dan Brian interviews Dr. Charles Moser, executive coach and founder of the Dental Science Alliance, on how younger dentists can compete with larger dental service organizations (DSOs) and build successful private practices.
Monica Capelli, founder and CEO of Rev Systems, discusses revenue cycle management for dental practices in Episode 20 of “The Dental Domination Podcast.” From the importance of claim filing best practices to pursuing outstanding claims, implementing pre-payment systems, and everything in between, Monica provides a roadmap you can implement in your dental practice to get […]
Understanding the difference between “local” SEO and “organic” SEO (sometimes called “traditional” SEO) can help dental practices get better results with dental marketing. Local SEO focuses on optimizing a business’s presence for local search results, while organic SEO aims to improve overall search engine rankings. In this post, we’ll explore these concepts, their importance for dentists, and how to effectively utilize both strategies to attract more patients.
A strong online presence is essential for any business — and dental practices are no exception. One of the most effective ways to ensure your practice stands out in local searches is by optimizing your Google Business Profile (GBP). If your GBP isn’t optimized, your practice may not show up in all-important local Google searches and you’ll miss out on new patients. In this guide, we’ll walk you through the importance of optimizing your GBP and provide you with practical steps to enhance your dental practice’s position in local search. Let’s dive in!