What to Look for When Choosing A Dentist Marketing Agency
If you’re interested in growing your dental practice, you may be looking for a dental marketing agency to help. From SEO to PPC, social media to email marketing, and everything in between, a dentist marketing agency can help take your practice to new heights. But just like prophy paste, dental marketing companies come in all types of flavors. In this blog post, we’ll share six things to look for in a dental marketing agency.
1. Industry Experience
The dental industry is complex. That’s why it’s so important to choose a dental marketing agency that understands its nuances. From dental terminology and new treatment options to HIPAA compliance and everything in between, your next marketing agency should know the ropes. That’s why at DentalScapes, we’re proud to have a practicing dentist on the team to ensure that all content is clinically accurate and designed for maximum impact.
2. Service Offerings
With some exceptions, most dental practices are better served by a single digital marketing partner that can handle all elements of your online marketing plan. That’s why it’s so important to choose a dental marketing agency with a wide array of capabilities. Make sure your marketing partner offers SEO, PPC, social media, email marketing, reviews and reputation management, at the very least. Searching for a marketing partner isn’t something you want to have to do every other year, so choose a dental marketing agency your practice can grow with — not out of.
3. Strong Communication
Communication — or lack thereof — is the single most common complaint about digital marketing agencies. Your marketing partner should be available and responsive to your phone calls and emails. More importantly, you shouldn’t be the one to bring up potential problems. Communication from your dental marketing agency should be proactive, timely, and reliable. At DentalScapes, we strive to respond to all inquiries within 12 hours or less — and every client has a dedicated account manager who serves as the primary point of contact. It’s their job to keep you up-to-date on the things that matter most.
4. Focus on Referrals
Referrals are the lifeblood of many dental practices, and yet not all dental marketing agencies prioritize cultivating new and existing referral relationships. When you’re looking for a digital marketing agency for your dental practice, consider the agency’s experience in referral marketing. Ask them how they would work to increase referrals for your practice — from both current patients and other dentists. From email marketing to PPC advertising, website content development to social media, there are many opportunities to leverage online marketing to generate new patient referrals. Make sure your next marketing partner understands this and has a plan to make it happen.
5. Transparency
From pricing to results, choose a dental marketing agency that is transparent about the business relationship and work they’re doing on behalf of your practice. At DentalScapes, we’re clear upfront that most marketing plans for the dental practices we work with run $497-$2,997 per month (with some exceptions), and we provide detailed performance reports every month to hold ourselves accountable. In fact, “Accountability” and “Transparency” are two of our Core Values. If it’s bad news, you’ll hear from us before you even know there’s a problem. Dental marketing agencies should also be transparent about potential costs for add-on services. The bottom line? Unexpected surprises are a big red flag.
6. Personal Connection
The personal connection between the dentist and patient is critical, and the same is true of the relationship between the dentist owner and their marketing agency contact(s). Before signing on the dotted line, take time to get to know the people at the dental marketing agency that you’ll be working with. Ask to meet the account manager who will be assigned to your practice, and make sure the “chemistry” is strong. You should also get to know the agency’s leadership team, and feel confident that they’ll be there when you need them. At DentalScapes, we’re proud to lead with our Core Values, one of which is “Personal Connections.”
Looking for a Dental Marketing Agency?
At DentalScapes, we offer full-service digital marketing solutions designed to increase patient volume and improve profitability for small to mid-size dental practices. Book a free strategy call and let’s see how we can help!