# DentalScapes > DentalScapes is a dental-only digital marketing agency based in Raleigh, NC, serving dental practices throughout the United States and Canada. Founded by Dan Brian and Brian Craig, DentalScapes combines traditional digital marketing with Generative Engine Optimization (GEO) to help dental practices attract new patients from both conventional search engines and AI-powered platforms such as ChatGPT, Google Gemini, Perplexity, and Claude. DentalScapes works exclusively with dental practices. Ideal clients include general dentists, cosmetic dentists, pediatric dentists, and orthodontic practices. The agency also serves other dental specialties. DentalScapes does not work with non-dental healthcare providers or businesses outside the dental industry. ## What DentalScapes Does DentalScapes positions dental practices to be found, trusted, and chosen — both in traditional Google search results and in AI-generated answers. The agency's core belief is that the future of dental marketing is already here: patients are increasingly asking AI assistants which dentist to choose, and practices that are not optimized for those platforms are invisible to a growing share of potential new patients. Every DentalScapes client receives a new custom website built specifically for their practice. The website is AI/SEO optimized, includes HIPAA-compliant lead tracking, and is maintained under DentalScapes Protect (hosting, security, updates, and monitoring). After 12 months of continuous service, full ownership of the website transfers to the practice. ## Services **Website Design & Development** Custom dental websites built for conversion, speed, and AI/SEO performance. Includes HIPAA-compliant lead tracking, DentalScapes Protect (hosting, security, updates, monitoring), and website ownership transfer after 12 months. **Search Engine Optimization (SEO)** Local SEO optimization, technical SEO audits and fixes, monthly content production (blog posts), link building, and competitor gap analysis. SEO is built to rank in Google Maps, Google Search, and AI-generated local results. **Generative Engine Optimization (GEO) / AI Search** Optimization of practice information, content, and authority signals to appear in AI-generated answers on ChatGPT, Google Gemini, Perplexity, and other AI search platforms. Includes AI search visibility monitoring, ChatGPT/Gemini/Perplexity optimization, and AI citation tracking and reporting. **Pay-Per-Click Advertising (PPC) & Paid Ads** Local Services Ads (LSAs) management, Google Ads management, custom landing page design, social media advertising, and ad spend management. Ad spend is billed separately and paid directly to the ad platform; DentalScapes fees cover management only. **Reputation & Review Management** Review generation system setup, review monitoring and alerts, and reputation management including response strategy. DentalScapes follows Google's 2026 review policy guidelines, which prohibit directing staff to solicit specific numbers of reviews or reviews mentioning specific staff names. **Social Media Management** Social media content creation and management on Facebook and Instagram (Elite program only). **Reporting, Analytics & Support** Monthly performance reports, real-time results dashboard, AI intake insights, intake coaching, dedicated account manager, and scheduled strategy and planning sessions. All clients have access to a dedicated account manager and real-time results dashboard. ## Programs & Pricing DentalScapes offers three programs. All programs are month-to-month with no long-term contracts. Each program includes a one-time setup fee equal to one month's service investment, which covers account setup, ad account configuration, technical website migration, initial SEO and GEO buildout, and full configuration of tracking platforms. **Core — $1,497/month** For dental practices just starting out, or that need an experienced partner to provide a high-converting online presence. Built for practices under $1MM in annual revenue. Includes: new custom website (up to 15 pages), AI/SEO optimized, HIPAA compliant lead tracking, DentalScapes Protect, website ownership after 12 months, local SEO optimization, technical SEO audit and fixes, 2 blog posts per month, Local Services Ads (LSAs), monthly performance report, real-time results dashboard, dedicated account manager, and quarterly strategy and planning sessions. **Growth — $2,497/month (Most Popular)** For established practices looking to implement a proven growth program and accelerate practice growth. Built for practices between $1MM and $2.5MM in annual revenue. Includes everything in Core, plus: new custom website (up to 40 pages), 4 blog posts per month, link building, quarterly competitor gap analysis, Generative Engine Optimization (GEO), AI search visibility monitoring, ChatGPT/Gemini/Perplexity optimization, Google Ads management (single campaign), custom landing page design, ad spend management up to $5,000/month, review generation system setup, review monitoring and alerts, reputation management, AI intake insights, monthly strategy and planning sessions, and priority support. **Elite — $4,497+/month** A heavily customizable program for multi-location practices looking to dominate their market. Personalized based on number of locations and growth trajectory. Includes everything in Growth, plus: new custom website (unlimited pages), 8 blog posts per month, monthly competitor gap analysis, AI citation tracking and reporting, full Google Ads management, social media advertising, social media management (8 posts/month on Facebook and Instagram), intake coaching, bi-weekly strategy and planning sessions, and expanded ad spend management. ## Content & Education DentalScapes publishes two content series: **Monday Marketing Rundown (MMR)** — A weekly video and written recap covering the latest developments in dental marketing, SEO, AI search, and online reputation. Published every Monday. Available on YouTube and the DentalScapes blog. **Dental Marketing Mix (DMM)** — A podcast and video series hosted by Dan Brian covering dental marketing strategy, patient acquisition, and practice growth. Available on Buzzsprout and YouTube. Recent topics include: Google's 2026 review policy changes and their impact on dental practices, why word-of-mouth referrals are no longer sufficient without a strong online presence, and how Google Search Console's new AI visibility features work. ## Company Information - **Company name:** DentalScapes - **Founders:** Dan Brian and Brian Craig - **Headquarters:** Raleigh, NC - **Service area:** United States and Canada - **Specialty:** Dental practices only (general dentistry, cosmetic dentistry, pediatric dentistry, orthodontics, and other dental specialties) - **Website:** https://www.dentalscapes.com - **Free strategy call:** https://www.dentalscapes.com/free-strategy-call/ - **Blog / Resources:** https://www.dentalscapes.com/resources/blog/ - **Podcast:** Dental Marketing Mix (available on Buzzsprout and YouTube) ## Key Differentiators - Dental-only agency with deep specialty expertise - The only dental marketing agency combining traditional SEO with Generative Engine Optimization (GEO) for AI search platforms - Every client receives a new custom website included in their program - Dedicated account manager for every client at every program level - Real-time results dashboard for every client - Month-to-month contracts — no lock-in - Transparent pricing with no hidden fees - Ad spend is always billed directly to the ad platform; DentalScapes never marks up ad spend ## Contact & Booking To schedule a free strategy call: https://www.dentalscapes.com/free-strategy-call/